Elina Gregor has over 15 years of experience in PR from both Los Angeles and Sweden. Elina has worked as a project manager, consultant, PR manager and co-owner of some of Sweden's largest communication agencies and mainly with food and beverage-related customer assignments. Elina is often interviewed and lectures about food and drink trends in the media, and is known for her ability to produce effective and creative campaigns. She has an impressive track record of successful assignments, many thanks to her network and proximity to key people.

Maria Torén has well-established relationships with media and brings a wide Swedish network of contacts consisting of both traditional media and influencers.Maria is responsible for PR and communication for the Nobel Banquet. She is also working with both corporate and press issues with the Stockholm City Council. 

On top of that Maria is a journalist, sommelier, lectures in wine classes and arranges food & wine trips to France. Maria will lead tastings and work with public relations.

Maya Samuelsson will lead educational components and contribute with expert knowledge to the Nordic agency's mission. Maya is partner of Vinkällan Scandinavian Wine Academy. 
Maya is a regular wine personality on TV4 Nyhetsmorgon, host of several wine shows such as the international TV-show “Wine first” and “Drinking with Joe and Maya”. Maya is also a blogger for ELLE Sweden, and a regular contributor to ELLE Magazines wine pages.

Maya won Lily Bollinger Awards (Sweden) in 2015. Her field of expertise is Champagne, where she is considered one of Sweden’s top Champagne experts. Maya has visited Champagne over 20 times. In 2016, Maya won Ruinart Nordic Challenge.

Maya is the coach of the Swedish Sommelier team and has also competed in the Swedish Championships where she has placed top 3 every single time.

Maya is on the board of the Swedish Sommelier Association.